How I Lost $13,943 Marketing My Healthcare Practice On Adwords
Over the last ten years, at Ultrasound Dimensions, the medical center I helped co-found, we've been using Google Adwords to get in front of patients that need our help and who are searching for the healthcare services we have to offer. It's worked really well for us...
Can Case Studies Help You Gain New Referrals For Your Practice?
The lifeblood of every independent healthcare practice is its referral base. After co-founding a private practice and working with many other healthcare practitioners over the last ten years. One common issue to everyone is that we can all use more referrals. But one...
Can an Easy Bake Oven Improve Your Healthcare Marketing?
Can baking improve your reputation and healthcare marketing? Find out what the science of smell tells us about marketing your healthcare practice.
How Dr. Hopkins Took His Medical Practice From Good to Great
Dr. Thomas Hopkins sighed - the kind of sigh only losing thousands of dollars on ineffective healthcare marketing could buy. “I’m told you can tell me how to fix our marketing," he said sitting back in his chair. To his right, a worn out manila folder, the insides...
7 Reasons Why Adwords Is Not Working For Your Dental Practice & Healthcare Centre
Adwords can make you and Adwords can break you. When used correctly it can help grow your practice but, at times it can be very unforgiving, and if you take your eyes off it, you can lose your shirt. In this article, I'm going to share some of the reasons why...
9 Things I Wish I Knew Before Hiring An SEO Company For My Practice
As a Doctor, Dentist or any other Healthcare Professional, you already know ranking well in the search engines is essential to the success of your private practice. With over 70% of patients starting their search for a doctor, dentist or other healthcare providers...
How to Get More Reviews for Your Dental Office, Medical Practice or Healthcare Center
Today we aren’t just looking for reviews on electronics or restaurant; we are looking for reviews on healthcare services too. 72% of patients use online reviews as the first step to finding a dentist, doctor or any other healthcare provider. This number has jumped...
How Staff Recognition Can Enhance Engagement, Promote Retention, and Increase Profitability In Your Practice
As renowned psychologist William James once said, “The deepest principle in human nature is the craving to be appreciated.” Appreciation is a proven motivating factor for every human being, and thus, every employee. However, this seemingly easy way to boost employee...
How to Turn a Bad Review into a Positive Patient Experience
“Your most unhappy customers are your greatest sources of learning.” Bill Gates Have you ever looked at your practice Facebook or other social media page and found that one of your patients' has given you a bad review? Even in a well-run practice, mistakes can be made...
Should Radiologists Switch to Flat-rate Prices?
As the world of health care grows in complexity, costs increase for providers as they try to cope with multiple fee schedules. “Keep it simple, stupid!” also known as KISS helps simplify running a radiology office. One area where simplicity may pay big dividends is in...
