
Why (and How) a Radiology Practice Needs to Cater To Women
If you are looking for ways to attract and retain patients at your practice, it is essential for you to keep women in mind when developing a marketing strategy. Women are not only the largest single group of healthcare consumers; they also are primary healthcare...

The 7 Most Common Ways Patients Choose a Radiology Practice (And How You Can Entice Them to Choose You!)
Do you ever think about how patients actually choose a radiology center? We already know that rendering excellent medical service is the main goal, that's a given. But, it’s important to understand how your patients find you and why they choose your center instead of...

How to Design a Healthcare Web Page that Attracts New Patients
You already know that you need a website if you want to stay competitive in the healthcare field. Although, simply having a brochure style website to establish an online presence is no longer enough. Your website needs to serve as your 24-hour virtual sales force,...

9 Simple Ways To Retain More Patients in Your Medical Practice
Though not cost effective, many medical practices waste precious funds continuously marketing to new patients or referring physicians rather than “spreading the love” amongst their already loyal following and keeping them happy. So, how can you go above and beyond in...

Why Should A Patient Choose Your Radiology Practice Over Your Competitors?
How do you strategically entice a prospective patient or referring physician to pick up the phone and schedule an appointment with YOU rather than one of your competitors? It’s all done with your value proposition. A value proposition is a clear, concise statement...